29 MAY 2011 by ideonexus
Rhetoric of Beer Advertising
Beer commercials are notorious for this kind of treatment. "Sell the sizzle, not the steak," goes the advertising truism. Well, why not? When you're pushing a product made from rotten vegetation whose primary effects are to dull your wits, pad your paunch, and make you belch, any sizzle would be a big help.Selling the product of rotting vegetation involves a lot of sex.